Xendurance signs as official Sports Nutrition Provider of Amgen Cycling
FOR IMMEDIATE RELEASE
MASTERS TEAM ANNOUNCES 2012 ROSTER
Xendurance signs as official Sports Nutrition Provider
Thousand Oaks, CA – December 20, 2011 – The 2012 Breakaway from Cancer Masters Team (BfC) looks to continue its winning ways in the New Year, after a successful campaign in 2011. The team had previously announced a shift in focus entering 2011, most notably by scaling back the roster and expanding its’ charitable efforts. BfC will continue to develop its’ work with sponsors on specific events, corporate awareness programs, and other outreach in 2012, but also welcomes some new additions to the team – sponsors & riders.
The 2012 squad will be called Breakaway from Cancer Masters, to fully align itself with Amgen’s Breakaway from Cancer® initiative. Breakaway from Cancer® was created by Amgen to increase awareness of the important resources available to people fighting cancer – from prevention to education, and from cancer care to advocacy and support ( HYPERLINK “http://www.breakawayfromcancer.com” www.breakawayfromcancer.com)
“Our team is no longer solely focused on racing 24/7 and 2011 has shown that we can continue to race strong while adding value to our sponsor needs and charitable outreach,” said Jerry Jayne, Founder, Amgen Cycling. “The team name just re-emphasizes what we’re about and our sponsors are fully supportive of our racing and charitable activities.”
The team is fortunate to be surrounded by a majority of its existing sponsors, and also welcomes two key new sponsors in 2012. Returning sponsors include Pacific Meso Center, Hincapie Sportswear, Shimano, Specialized, Panaracer, Sierra Nevada, Pine River Investments, Mazda, Surf City Cyclery and UBS. Joining the BFC family for 2012 will be Tech Lite Wheels and Xendurance.
“As active members of the endurance-athletic community, Xendurance is proud to expand its support structure to the cycling community in the United States. In 2012, we will sponsor professional teams, a number of other elite endurance athletes and have a dynamic relationship with all of them,” says Sandy Kellin, Xendurance Founder. “We’re thrilled to be part of such an accomplished group of masters athletes and look forward to strong relationship in the New Year.”
“This new collaboration with the Breakaway from Cancer Masters allows our Research and Development team to continue to push the limits of endurance performance.
About Amgen Cycling: A non-profit, charitable organization with over 800 members at 10 chapters worldwide. Amgen Cycling Club primarily consists of Amgen Inc. employees; however, it is a community based organization that exists to promote cycling fitness and education to both its members and the community at large. For more information on the Breakaway from Cancer Masters, visit us at facebook.com/bfcmasters.
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