Nootropics aren’t just for “Gamers”

You don’t need to sit in front of an Xbox all day long to want (or need!) more mental clarity and focus.

Nootropics has become the go-to word but the term has actually been around for decades. The word was conceived by a Romanian chemist and psychologist, Dr. Corneliu Giurgea, who was trying to invent a sleeping pill and ended up with a substance called a nootropic - piracetam. In 1964, Dr. Corneliu Giurgea synthesized the nootropic, piracetam, a compound shown to boost memory, learning, creativity, verbal fluency, and brain circulation. Eight years later, in 1972 he coined the term, Nootropic*. Today, with our fast paced lives and technological devices that require focus and concentration, we are all striving for a brain boost.

What do we expect a Nootropic to provide? There are nootropic benefits and claims floating around that throw out words such as neuronutrient, brain power, cognitive enhancer and more. Are we all searching for that one special Nootropic to provide nourishment for our brains to function better and age healthier? And maybe win at the latest Xbox game?

There are formulas that provide nootropic benefits and it just takes a little digging to find one backed by 20 years of research, and we call that FOCUS.

The Xendurance FOCUS formula has a standout, proven ingredient called AlphaSize® - Alpha-Glyceryl Phosphoryl Choline (A-GPC). AlphaSize® is recognized as the "premier" choline donor, especially when compared to other forms of choline. In fact, AlphaSize® A-GPC is considered to be one of the most effective brain nutrients in the world, and is used widely in clinical settings around the world involving memory. AlphaSize® helps maintain and improve memory, concentration, focus, and recall of names and numbers, even when under stress and after exercise. It also helps to increase peak force & power output, strength, and agility. Sounds unbeatable! And it is when you review the research.

FOCUS also provides L-Theanine which is known to promote heightened focus, awareness, energy and mental endurance. L-Tyrosine is added to support learning, memory, and alertness. Beet Root Powder is included to promote improved natural energy and stamina. Since Ancient Roman times, beets have been touted for their medicinal and nutritional benefits. Beets are packed with vital nutrients and antioxidants that promote overall health as well. FOCUS also has 130 mg of Caffeine from Natural Green Tea and a dragonfruit flavor with no added sugars.

Drink it all day long or use it as your pick me up around 3 pm when the day is slowing lagging. If you are out for a run or on the way to the gym, AlphaSize®, also acts to optimize muscular power output, sharpen agility, and also delay mental fatigue. This is due to its action involving motor unit activation of muscle fibers and subsequent muscle contraction. Hey, why not get your brain AND rear in gear - all in one product!

When looking for the best Nootropic on the market today, remember that Dr. Corneliu Giurgea famously predicted, “man is not going to wait passively for millions of years before evolution offers him a better brain”. So go out and get your FOCUS!


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