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Battling Hydration

Sports nutrition puts big premiums on amino acids, proteins, and sometimes stimulants in pre-workout compounds. These can certainly have effects on performance, and optimized nutrient intake will i...

Buffering Lactic Acid for Track Athletes: Key Benefits

What is Lactic Acid? When you exercise, your body uses oxygen to break down glucose for energy. During intense exercise, there may not be enough oxygen available to complete the process, so a subst...

Lactate Is Not Your Enemy

For years the conventional thinking among fitness experts, and even scientists, has been to demonize lactic acid, or lactate, as the culprit for acute muscle soreness during stressful exercise. Ent...

Prove It To Me. Extreme Endurance Challenge At CrossFit Defined

The best supplements in the world, proven daily.To show athletes the performance and recovery benefits of using Extreme Endurance we are hosting the Extreme Endurance Challenge at select gyms. The...