Blog — FITNESS

Nootropics have existed in the fitness world for more than 50 years as a way for athletes to enhance their performance. However, these cognitive enhancers are just now starting to spill over into other industries…including the world of Esports. Only 30 years ago, the concept of Esports – or organized, multiplayer video game competitions involving professional gamers and spectators – was relatively unknown. Nonetheless, the origin of Esports has been traced back as early as the 1970s. The first recorded Esports event, the Intergalactic Spacewar Olympics, took place in 1972 at Stanford University and the rise of the internet in...

If you think bodybuilders are the only ones who are in search of BCAAs, times have changed. The human body contains 20 different amino acids that make up thousands of different proteins. None of the 20 are considered essential amino acids, meaning they cannot be made by your body and must be obtained through your everyday diet or supplementation. Of these nine essential amino acids, three are the branched-chain amino acids (BCAAs): leucine, isoleucine and valine.Why are BCAA’s so beneficial to your health?Let’s talk leucine! Leucine has been shown to support muscle growth and increase lean body mass. Because it...

You Probably Didn’t Know This….Whey Protein Lowers Cholesterol.  How can that even be possible you may be wondering. Ask any dietician, nutritionist or health professional - we did! - and most didn’t know the research behind this claim.  Cholesterol is found in your blood and can be described as a waxy substance. Your body needs cholesterol to build healthy cells, but you want to avoid high cholesterol levels as that can increase your risk for heart disease. The higher the cholesterol level, the more fatty deposits accumulate in your blood vessels. We have all seen the photos of clogged arteries and...

Why take BCAAs? If you think bodybuilders are the only ones who are in search of BCAAs, times have changed. The human body contains 20 different amino acids that make up thousands of different proteins. None of the 20 are considered essential amino acids, meaning they cannot be made by your body and must be obtained through your everyday diet or supplementation. Of these nine essential amino acids, three are the branched-chain amino acids (BCAAs): leucine, isoleucine and valine. Why are BCAA’s so beneficial to your health? Let’s talk leucine! Leucine has been shown to support muscle growth and increase...